Helena Previews New Fungicide and Insecticide Technology for Multiple Crops
Helena Agri-Enterprises, LLC introduced new pest management technology at the 2022 Commodity Classic in New Orleans, Louisiana. The exclusive Protecta™ method promises to build fungicides and insecticides differently, relying on diligent design, expert analysis and verified results. The announcement comes as disease and insect control is becoming harder for growers across the country due to challenging conditions in the field.
“The dynamics are constantly evolving,” says Tony Lourens, Manager of Fungicide, Insecticide and Seed Treatment Brands at Helena. “Several diseases are growing more resistant to foliar fungicides, and that resistance is spreading into new regions. The same is true for insects, and changing weather patterns are increasing that impact.”
Protecta is Helena’s plan to overcome these challenges. It begins in the Helena Products Group lab, where skilled chemists harness the potential of the best active ingredients on the market. After identifying the best ratios and concentrations and applying Helena’s unique Formulation Technology, new fungicides and insecticides come to life.
“Protecta is all about extracting more value out of every component, with the ultimate goal of providing a performance advantage,” says Patrick Ewan, Sales and Marketing Solutions Director at Helena.
The performance of new products is judged in the field. Helena’s Research and Development team spends years evaluating fungicides and insecticides in development, measuring them against top competitors in diverse geographies and climates. Third-party researchers are crucial to the process, providing unbiased feedback to ensure all products in development meet Protecta’s high standards of performance.
“That objectivity is so important to product development at Helena,” says Dr. Clay Perkins, Crop Protection Research and Development Specialist at Helena. “It gives us the honest results we need to make educated decisions, and it gives our customers more confidence in our products.”
Fungicides and insecticides built by Protecta contain balanced and consistent formulations. They combine better disease and insect control with enhanced compatibility, handling and application. Helena will launch its first Protecta brand soon with the introduction of Mogul™, a foliar fungicide pre-mix for soybeans. In the coming years, it will be followed by an additional six fungicides and insecticides for multiple crops still in development.
Hear more from Tony Lourens on this Market Day Report interview on RFD-TV live from the Commodity Classic.